Entering the zone of total transparence

This 5 minutes video produced by Italian Web Consulting Agency, Casaleggio Associati is aimed to predict the future of the Internet in 43 years.

Shortly, the Net will include and unify not only the media content but also our private lifes.

And the big winner will be Google. On 2051 we will live an overall Second Life named Prometeus. You will ONLY present your avatar and you will not exist out of Prometeus.

Devices that replicate the five senses will be available in the virtual worlds. We will really feel and live in the Second Life (ooops, Prometeus controlled by Google). BTW, even this blog is owned by Google and probably its collecting more information about me than I'm able to do for myself.

New providence or sharp viral ad? Should we regret that we will not be alive on 2051 when our lifes will be so restrained by overall Google control that the only way to become what you want is not by living your own life but only by living the (marketable!) life of your avatar in the Second Life ?

But on the other hand, it's the only sure wager of our eternity - maybe we will be still alive on 2051 only thanks to Google who are collecting everything about us right now (watch the video on the end of this post).

But first, read the complete text of the video above:

"Man is God. He is everywhere, he is anybody, he knows everything.

This is the Prometeus new world. All started with the Media Revolution, with Internet, at the end of the last century.

Everything related to the old media vanished: Gutenberg, thecopyright, the radio, the television, the publicity.

The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.

At the same time, free internet radio appears; TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.

Millions of people read daily the biggest on line newspaper.

OhMyNews written by thousands of journalists;

Flickr becomes the biggest repository in the history of photos, YouTube for movies.

The power of the masses.

A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.

The news channels become available on Internet. The blogs become more influential than the old media. The newspapers are released for free.

Wikipedia is the most complete encyclopedia ever.

In 2007 Life magazine closes (sic!) The NYT sells its television and declares that the future is digital. BBC follows. In the main cities of the world people are connected for free. At the corners of the streets totems print pages from blogs and digital magazines.

The virtual worlds are common places on the Internet for millions of people.A person can have multiple on line identities. Second Life launches the vocal avatar.

The old media fight back. A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.

Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.

In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet. The media arena is less and less populated. Only the Tyrannosaurus Rex survives.

The Net includes and unifies all the content.

Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.

The concept of static information - books, articles, images - changes and is transformed into knowledge flow.

The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.

In 2020 Lawrence Lessig, the author of 'Free Culture', is the new US Secretary of Justice and declares the copyright illegal.

Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.

Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.

In 2022 Google launches Prometeus, the Agav standard interface.

Amazon creates Place, a company that replicates reality.

You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It's real.

In 2027 Second Life evolves into Spirit. People become who they want. And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.

In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.

Experience is the new reality."

Voice: Philip K. Dick Avatar !

Watch This Short Movie About The Power Of Google

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